Cycling is a physically strenuous sport. The truth is - no matter how much faster you get - the feeling of suffering never goes away. On the surface it's actually kind of strange to think that people would continually do something that 'makes them suffer'. However, when you experience the suffering for yourself and feel how empowering it is - you may never want to stop. Dealing with the day to day minutia seems much easier than ascending that 4000' climb doesn't it? Of course, it's not the climb itself or even how fast you can do it. It's about conquering that voice inside of you that tells you that you can't do it, that you can't make it up that climb. It's about getting lost in the woods and finding the courage and strength you never knew was there. It truly is the experience that makes it all worthwhile. For us at Angeles Creative, we've known about this for a while and we strive to produce product that maximizes these incredible moments of self discovery.